Make a Website Great

Every blog post (or any other Web page) you write is an opportunity to bring in free search engine traffic to your site. If you write your post without any keyword SEO (search engine optimization) in mind, your page may still come up in search results, as a searcher stumbles upon some words that are on your page and some search engine happens to rank it high for that phrase. However, why not help this process along? Every blog post is an opportunity to target a frequently searched phrase.

Aside from the occasional random mumble, every blog post is centered around a topic. Once you have a post written, the very least you should do is find one keyword (a phrase people search on in search engines) related to that topic that is actually searched by a good number of people daily and do some search engine optimization for it. Preferably the keyword should be a phrase that can be included in the post’s title.

Here’s What You Need To Do

1. Go to Google’s free keyword tool and research a keyword that gets at least around 1000 monthly searches. (Google shows stats for a monthly average and for the last month, and you may consider either one.) The keyword should naturally be related to your post’s topic, and fit well in the post’s title.
2. Make sure the keyword is not too competitive. This is not a comprehensive guide to competition research. But the simplest thing you can do to check on competition is to search for the keyword surrounded with double quotes in Google. (This is called an exact phrase search.) Google will then tell you how many pages are found at the top right of the search results. A good rule of thumb is to choose keywords that have less than 100,000 competing pages. The lower the better.
3. Optimize the post for the keyword you found. Go to the on-page search engine optimization tutorial to lean how.

If you can’t find an appropriate keyword with at least 1000 monthly searches and less than 100,000 competing sites, then relax those criteria. And also remember than you can, on any given page, do keyword SEO for more than one keyword.

Final Words

What I’ve described here is the flip process of what many do when they build a search engine optimized Web site. The traditional way to go about this is to do keyword research in a market, pick out some good keywords, and create a page for each. However, what bloggers tend to do is just write posts about what interest them at the moment. This leads those bloggers to totally miss out on the benefits of SEO, but it doesn’t have to be this way if you follow what I’ve written on this page. Almost any page with any topic can be optimized for some keyword that will bring in more search engine traffic to the blog.