Make a Website Great

How to Do Keyword SEO and Not Let Your Blog Posts Go to Waste

Every blog post (or any other Web page) you write is an opportunity to bring in free search engine traffic to your site. If you write your post without any keyword SEO (search engine optimization) in mind, your page may still come up in search results, as a searcher stumbles upon some words that are [...]

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On-Page Search Engine Rank Optimization for Dummies

The process of search engine rank optimization, i.e. the attempt to intentionally cause search engines to bring your site more traffic, consists of three parts: 1. Keyword Selection – The research you do to ascertain which of the phrases that people type into the SE search box you want your Web site to be found [...]

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Creative Internet Web Site Promotion and Link Building Strategies

Getting lots of incoming links (and specifically one way links) is certainly one of the holy grails of Internet Web site promotion. This is not only because sites with plenty of “link juice” are considered more important by search engines, but also because of the referral traffic incoming links bring. Link building methods are abound. [...]

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Is Your Hard Drive Backup Solution Good Enough to Save Your Precious Data?

You already know you should backup your hard drive, I don’t have to tell you that. However, you might not know that hard drive backup is there to protect you from three different threats. And when you devise your own data backup solution, you’d better be sure that it addresses all of them. 1. Hard [...]

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How to Find Negative Keywords and Gain an Advantage in Your PPC Campaign

In case you’re unfamiliar with negative keywords, I’ll briefly explain those right now. When using negative keywords, you tell the PPC (pay-per-click) ad system not to display your ads if a search phrase contains the words specified. This is obviously only applicable to non-exact matches. For example, suppose you advertise on the broad phrase home [...]

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